Over the course of Alex’s career as a Coach he has trained professional athletes ranging from bodybuilding and power lifting, to athletes competing in sports such as tennis and dancing.

Prior to becoming a Strength Coach, Alex had developed a successful career in the modelling industry, nationally and internationally, working with brands such as Calvin Klein, L’Oreal Paris and Guess. Alex understands the strategies and efforts it takes to create and maintain an aesthetically well developed and strong physique.

Currently in his 3rd year of an undergraduate degree in Psychology (honours) he also has certifications in Clinical Hypnotherapy, Meta Coaching (Internationally recognised and governed), Integral Semantic Facilitation, and Health Coaching.

The philosophy Alex stands by is to “Create a state of flow, through a new way of being” which was developed through his pursuit to synthesise mind, body and strength.